Little Rocket is a studio run by Erik Christensen. The work spans AI infrastructure, Shopify-native commerce, and the operational software that makes ambitious teams actually function.

The name has been around since 2007. What it means has changed. It started as a freelance practice, became an agency thread, ran alongside a consultancy, and is now a studio — a platform for building products and ventures worth building.

Erik's background is uncommon: fifteen years across enterprise, agency, and product — at a level of depth in each that most people only get in one. He's led technical projects at scale, run client services, and shipped software products. That combination is the point.

"Not a holding company. A base of operations for what gets built next."

The current portfolio is built around two bets: that AI-native workflows will reshape how commerce teams operate, and that the best tools for that shift will come from people who understand both the technical and operational sides of running a business at scale.

Relay is the infrastructure layer. Execution Space is the commerce practice. Firm Clerk is the operational software. The through-line is the same: precision over volume, depth over breadth.


2007 Founded

Originally a freelance practice. The studio form came later.

3 Active ventures

Little Rocket, Execution Space, and Relay — each distinct, all connected.

CA Based in Canada

Remote-first. Works with clients and partners globally.


If you're looking for a technical partner for a commerce project, an AI integration, or a product that's in early development — reach out. Erik reads everything and responds within a day.